Friday, March 9, 2007

DJ Nelson drops Flow: La Discoteka, Vol. 2



DJ Nelson recently dropped the 22-track compilation album, which features everyone from Tego Calderón to Arcangel and Gringo. It's being distributed by Universal Latino, but I must say the promotion for this album has been minimal. I'm curious to see how it fares on the charts... I wish the Latin music biz would get it together and start sending the press advance albums or holding listening sessions... Albums drop left and right without people finding out until after the fact, which is a baaaaad look.

For some reason, the Latin music media don't seem to grasp that most mags have a 3-4 month lead time,and they pitch artists after their albums have already dropped -- at that point, if a mag does anything on that artist, the public finds the story to be old news by the time the issue drops. I've heard a lot of labels say they don't send advances or do listening sessions because of piracy concerns but, let's keep it gully --that's as big an issue in hip-hop as it is in any other genre, and urban labels still cater to the long-lead press. Watermarked albums, samples, and good ole listening sessions (even private ones in label offices) are absolutely necessary for artists to get the proper exposure... Hmmm, maybe I need to do some consulting up in here! lol

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